Complex products.Clear demand.Measurable growth.
We connect Google Ads, Meta Ads and technical SEO/GEO with strong enquiry journeys and reliable CRM data. For industrial manufacturers, water engineering and flood protection specialists, and automotive and tuning shops.
- Personal video analysis
- No sales call required
- Response within one business day
More clicks do not solve a system problem.
Technical products and specialised ranges need more than standard campaigns. What matters is what happens between the search and the actual order.
Clicks without purchase intent
Overly broad search terms bring private, low-value enquiries instead of industrial projects. In the shop, links to part numbers, assemblies and vehicle models are missing.
Visitors without a next step
A generic homepage or PDF catalogue is no substitute for a clear enquiry journey. In the shop, unclear compatibility, filters and product information slow the purchase.
Data without context
The ad account, website and CRM operate separately. Without feedback from sales, it remains unclear which campaign generates qualified projects or profitable orders.
Technical depth instead of a broad assortment.
Three areas of focus. One shared task: make complex products understandable and guide relevant demand towards clear next steps.
Industrial manufacturers & technical B2B
For machinery manufacturers, component producers and technical systems providers. We engage buyers, engineers and project managers during the research phase and pass structured enquiries to your sales team.
Water engineering & flood protection
For manufacturers and suppliers of mobile and permanent protection systems. We structure outreach to municipalities, planning offices and industrial customers by application area, property type and project status.
Automotive, tuning & specialised shops
For brands offering vehicle parts, performance components and technical accessories. We connect product feeds, search campaigns and shop optimisation so customers can find the right part and order with confidence.
Six building blocks. One connected system.
We connect purchase-ready demand, clear enquiry and purchase journeys, and traceable business data. Scope and integrations are tailored to your existing system.
Technical SEO & GEO (AI search)
Make technical categories, specifications and application pages accessible to Google and AI-assisted search. No guarantee of placement or inclusion.
High-intent Google Ads – Search & Shopping
Structure technical terms, applications, vehicle models and part numbers; steer budgets by demand, stock and reliable margin signals.
Meta Ads & dynamic retargeting
Reach relevant professional audiences and shop buyers; use catalogue and funnel retargeting only with a suitable data basis and required consent.
B2B conversion funnels & landing pages
Capture object type, requirements and project status precisely so your sales team receives an enquiry they can assess professionally.
CRM, tracking & analytics integration
Connect web/server events, GA4 and CRM interfaces such as HubSpot, Pipedrive or Close after technical review. Document deduplication and permitted offline conversions.
Niche & automotive e-commerce CRO
Improve vehicle/part filters, compatibility and approval information, product pages and checkout for specialised ranges, prioritising verifiable changes.
Server-side tracking does not bypass consent. Integrations, data availability and commercial viability are reviewed before any commitment.
How strategy becomes a concrete data flow.
Two illustrative architectures show how we think and plan systems. They are not claimed client projects and contain no fabricated success figures.
From a technical search term to a qualified project enquiry.
Example: a provider of mobile flood protection systems for businesses and municipalities.
- 01SYSTEM STAGE
Capture demand precisely
Separate Google Ads and SEO by professional search intent: for example, “mobile flood protection for businesses” or “flood barrier system industrial hall”. Exclude irrelevant consumer and DIY-store terms.
ARCHITECTURE OBJECTIVERelevant search intent instead of as many clicks as possible - 02SYSTEM STAGE
Pre-qualify the project
A technical landing page guides visitors through property type, protection requirements and project status. Contact details are requested only once the need has been clearly classified.
ARCHITECTURE OBJECTIVEStructured information for a sound sales assessment - 03SYSTEM STAGE
Feed sales quality back
The enquiry and its campaign source enter the CRM. If sales mark it as a qualified project, that signal can be fed back to Google Ads under the agreed data protection conditions.
ARCHITECTURE OBJECTIVEMake the cost per qualified project transparent
From the right vehicle part to an economically assessed purchase.
Example: a specialised shop for performance and tuning components.
- 01SYSTEM STAGE
Structure feeds & campaigns
Organise products by brand, vehicle model, assembly, margin and availability. Shopping and Search capture specific purchase searches; Meta adds discovery and permitted retargeting.
ARCHITECTURE OBJECTIVEPrioritise budget based on range and commercial viability - 02SYSTEM STAGE
Make compatibility understandable
Show vehicle allocation, technical data, and TÜV and parts-certificate guidance directly on the product page. Check filters, cart and checkout for unnecessary obstacles.
ARCHITECTURE OBJECTIVEReduce purchase uncertainty and avoidable support queries - 03SYSTEM STAGE
Assess purchases cleanly
Connect web and server-side events with consent status and deduplication. Incorporate net cart values and available new-customer signals into the analysis.
ARCHITECTURE OBJECTIVEConsider ROAS, acquisition costs and contribution margin together
The right model. Not the next standard package.
The scope is based on your existing system, the most important bottleneck and available resources. We define services, responsibilities and costs in writing before we start.
Infrastructure & Tracking Sprint
The infrastructure sprintFor companies that want to establish a reliable technical foundation before increasing advertising spend.
- Tracking and analytics review, including technical SEO/GEO signals, with a prioritised action plan
- B2B enquiry journey or targeted product-page optimisation
- Integration with the existing CRM or shop system
- Documented handover; typical planning window of 3–4 weeks after alignment
B2B Demand & Pipeline System
For technical manufacturers & suppliersFor industry, water engineering and flood protection with longer sales cycles and complex offerings.
- Google Ads, technical SEO/GEO topics and targeted retargeting
- Expansion of project landing pages and pre-qualification
- CRM integration with feedback on enquiry quality
- Regular strategy and pipeline review
E-Commerce Profit & Scaling System
For automotive & tuning brandsFor specialised shops that want to improve campaigns, product data and the purchase process together.
- Google Shopping, Search, PMax and Meta campaigns
- Technical shop SEO and ongoing conversion optimisation
- Feed structure based on margin, stock and demand
- Reporting on revenue, ROAS, documented POAS logic and available new-customer acquisition data
Media budgets and external software and infrastructure costs are itemised separately. We agree timelines and the project plan individually.
Who our systems fit — and when they do not
We review your offering, commercial viability and implementation capacity together. This is a professional assessment, not artificial scarcity.
Good prerequisites
- Technical B2B companies with products that require explanation and commercially viable projects.
- Established niche shops with a validated range and a reliable supply chain.
- People responsible for the business who can release product and sales data reliably and support changes.
Not a fit when
- Products or delivery commitments are unverified and no one takes responsibility for quality.
- There is no capacity to handle enquiries promptly and check technical information.
- You expect guaranteed revenue, AI mentions or a way around consent requirements.
Technical understanding. One clear point of contact.
Karposa stands for connecting marketing investment with a transparent system logic. You work directly with Dominic Jezierski: from the initial analysis and prioritisation through to coordinated implementation.
We do not begin with a complete relaunch or a larger advertising budget. First, we assess what is in place, where the bottleneck lies and which next step makes sense technically and commercially.
Platforms & possible integrations
Acquisition & visibility
- Google Ads
- Merchant Center
- Meta Ads
- Search Console
Measurement & analytics
- Google Analytics 4
- Tag Manager
- Meta Conversions API
- Looker Studio
Shop & CRM
- Shopify
- Shopware
- WooCommerce
- HubSpot
- Pipedrive
- Salesforce
- APIs & Webhooks
We assess the specific selection and technical feasibility for your project. Mentioning a platform does not imply certification or an official partnership.
Where is your system losing relevant enquiries or purchases?
Request a personal video analysis of your website or shop. We will respond to your enquiry within one business day. In the video, we show concrete opportunities around demand, conversion and externally verifiable measurement signals.
- Individual screen-recorded video instead of a standard PDF
- Concrete observations and prioritised next steps
- No preliminary sales call, no obligation
We cannot review internal CRM data or advertising accounts without access. We can clarify more extensive measurement and integration questions together if needed.
JavaScript is required for the guided selection. You can also send us your website URL and enquiry directly by email.
Clear from the outset. So you can decide with confidence.
Does online marketing work for highly specialised technical products?
It can be particularly useful when your target audience researches specific applications, specifications or components online. We assess search demand, competition, sales process and commercial viability before recommending measures. Not every niche needs the same channel.
What does collaboration cost and what advertising budget makes sense?
This depends on your starting point, technical scope and target market. An infrastructure sprint has a different scope from an ongoing B2B or e-commerce partnership. You receive an individual proposal. We itemise media budget and external software costs separately.
Do we need to rebuild our website or shop completely?
Not necessarily. Targeted project landing pages, better enquiry journeys or optimised product pages can often be integrated into the existing system. We first review your current infrastructure and recommend a relaunch only when there is a clear reason to do so.
How can we reduce unsuitable low-value B2B enquiries?
We combine more precise search terms and negative keyword lists with professional pre-qualification on the landing page. Depending on the offering, we ask about property type, application area, project status or requirements. This reduces wasted reach, but cannot eliminate it completely.
What happens after I request a video audit?
We review the publicly accessible website and your information and respond within one business day. No sales call comes before the personal video analysis. We can review internal campaign, CRM or shop data only with your permission. A discussion about implementation is optional.
Are server-side tracking and CRM integrations automatically compliant with data protection requirements?
No. The legal basis, consent, data scope, processing arrangements and technical configuration must be appropriate for the specific use case. Server-side tracking does not bypass consent and does not track every user. We coordinate the specific implementation with you and, where needed, your data protection adviser.
Which companies does Karposa work with?
We work with technical B2B companies and manufacturers, water engineering and flood protection providers, and specialised automotive and niche shops. The decisive factors are the product, the commercial model and whether the necessary implementation capacity and data are available.
What distinguishes your approach?
We consider demand, conversion, CRM signals and margins together instead of evaluating clicks in isolation. This creates a more useful basis for prioritisation without making blanket, disparaging claims about other providers.